Rooted in the notion that good ideas are everywhere and that creativity is all about connecting things (Steve Jobs), The Immersion Lab crafts unique learning experiences to invigorate the thinking of leaders running highly complex businesses in today’s volatile and uncertain environment.

In-Market Action Learning ™ is a simple but powerful methodology that enables executives to externalize their perspective and seek insights in unusual places. In structured, custom built experiences, The Immersion Lab connects business leaders worldwide for interactive exchanges on topics of mutual interest.  A pragmatic and 'applied bench-marking" exercise, In-Market Immersions ™ are a unique and effective way to cultivate “outside-in” thinking, refreshing and energizing senior leadership teams.

in-mar•ket/'in-märkit/
noun:  A gathering of people for the purpose of exchanging ideas, insights and experiences.

ac•tion /'akSHen
noun:  The fact or process of doing something, typically to achieve an aim.

learn•ing/lur-ning]  
noun:
1. knowledge acquired by systematic study.
2. the act or process of acquiring knowledge or skill.
3. the modification of behavior through practice, training, or experience.

“In over 20 years in the people development business, I have never seen                                                         anything shift executives’ thinking and attitudes so quickly” 

 - H.R. Executive, Telecoms, Australia