Fact Sheet

Founded in 2001, The Immersion Lab has pioneered a unique action learning methodology enabling senior executives from global organizations to energize and revitalize their thinking and ideas through In-Market immersions.

Each In-Market program is custom built and includes a wide range of immersive experiences from interactive exchanges with senior leaders in local organizations recognized for their success in their markets, to ethnographic field trips and other direct experiences with customers, consumers and future talent.

With a substantial global in-market partner network and a client base spanning many of the world’s top organizations, The Immersion Lab has set up over 170 In-Market immersions in 30 countries.

Our Clients include many of the world’s most valuable, organizations in Banking, Healthcare, ICT, Retail, Telecommunications, Government, Wholesale, FMCG, Transportation, and Food & Beverages.

Strategic Partners:

In-Market programs in:

1. Argentina
2. Australia
3. Belgium
4. Brazil
5. Canada
6. China
7. Czech Republic
8. Dubai
9. El Salvador
10. France
11. Germany
12. Hong Kong
13. Hungary
14. India
15. Ireland
16. Japan
17. Kenya
18. Korea
19. Malaysia
20. Mexico
21. The Netherlands
22. Poland
23. Russia
24. Singapore
25. South Africa
26. Sweden
27. Switzerland
28. Taiwan
29. Turkey
30. United Kingdom
31. USA