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Maria Pienaar

Maria is responsible for managing external In-Market Partner relationships for The Immersion Lab, a critical component of successful In-Market learning.

The global network she brings as a result of her background working with mobile and telecommunications’ innovators around the world has significantly enhanced the diverse and extensive dialogue partner base The Immersion Lab has. Maria has overall program management responsibility and heads the team of Immersion Lab associates responsible for ensuring clients have access to the best possible thought leaders and organizations during their in-market experience.

Maria has a strong track record in driving revenue through identifying new product opportunities to meet market needs by connecting people and ideas with market opportunities. Her expertise is in building strategic partnerships to open new distribution channels, reaching new domestic and international markets. She has launched over thirty successful wireless and Internet applications and services for both enterprise and consumer market segments.

Prior to Immersion Lab, Maria was a Sr. Consultant with Finpro and FinNode USA, the Finnish Innovation Center based out of Silicon Valley, where she consulted to Finnish companies on their market entry and customer and channel partner acquisition strategies for the US and Americas markets. Maria also worked with the various Finnish Economic Development agencies on new Funding programs targeted to develop Finnish startups and technologies to leverage new opportunities from new market trends. Maria began her career in the data network group of Telkom, South Africa where she helped shape the South African online and telecommunications market. Maria was one of the start-up team members that launched Vodacom in South Africa, one of Vodafone’s most successful properties in the world. Maria is a graduate from the University of Pretoria, where she obtained an Electronics Engineering degree.  Born and raised in South Africa, Maria is now an American citizen resident in San Francisco.

 

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