The Immersion Lab is a federally incorporated company located in Toronto, Canada. A socially responsible and environmentally friendly female-owned business we have three full time associates, one based in the United Kingdom. The Immersion Lab is also present in Latin America, based in Sao Paulo, Brazil and headed up by Mauricio Godinho. Anne Sayers in Johannesburg minds the bulk of our African business. Research and great thinking is provided by Christie Christelis.

Click on the pictures to reveal more about our team.
  • Glynnis
  • Cathy
  • Christie
  • Mauricio
  • Stephanie

Cathy Maddison

As the Director of Logistics for The Immersion Lab, Cathy oversees the detailed event planning for all our labs and programs. Trained in Human Resources administration, Cathy has managed and supervised personnel Reuter's Financial Update Paging operator and planned payroll systems at Hyder Business Services, who manage financial operations for the Lincoln County Council.

Cathy's skills and success in managing large teams and processes is a tremendous asset in ensuring that all our programs proceed at fast pace and are impeccably planned and managed to the last detail. A qualified diver and avid wildlife enthusiast, Cathy operates out of Lincoln, UK.

    • Cathy is unflaggingly devoted to getting all the details right; her Lincoln-based emails keep pouring into our Canadian inboxes way past Canadian work hours even. Behind that adorable demeanour and warm smile lies grit, determination and a fantastic ability to balance client requirements, program requirements and The Immersion Lab standards to perfection. Oh, and did we mention humour? Cathy's humour is a delicious blend of South African and Brit - wry and sardonic and it'll leave you spluttering with laughter. Living in the UK has also made Cathy a marvel with tea. Cathy's tea can zap zombies to life and calm the most frayed of nerves. It also neutralises Glynnis' impatience, which make us all miss Cathy very much when she leaves us to go back to Lincoln.