Ethnographic Action Learning

Building on the success and increasing popularity of ethnographic and observational research, The Immersion Lab now offers custom programs that incorporate deep experiences of consumers, customers, markets and culture.  Participants interview, observe and immerse themselves in everyday life of a target audience to deepen their insights into key business challenges they face.  

Q: What is Ethnography?

A: Ethnography is the study of people in their natural or "native" environments—where they live, work, shop, and play. It is a set of complementary techniques developed within the discipline of anthropology...

Norman Stolzoff PhD.