Our Process

In-Market programs typically include:

A Business Challenge / In-Market assignment:  Teams are assigned a theme or business challenge tightly aligned to the overall learning objectives.

Participant Preparation:  Facilitators and participants are briefed on purpose and outcomes and given time to align their expectations and share their individual experiences and insights on the team’s topic.

In-Market program:  Each team conducts their In-Market meetings with organizations pre-selected for their ability to provide insights on the team’s theme and assignment.   After each meeting the team has a structured reflection to capture the key insights.

Debrief and presentation of findings:  Each team presents their point of view and recommendations in an interactive exchange with the full group and invited senior leaders from the business.

Key activities in setting up an in-market immersion include: